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Hard Rock Café to Occupy Downtown

Published On: Nov 20 2013 06:30:00 PM AKST

Anchorage will join the ranks of a franchise with 175 locations in 55 countries this spring when the Hard Rock Café comes to Anchorage.

Wednesday the restaurant's general manager, Scott Brokaw said the franchise will be opening in the old Rumrunner's building on the corner of E street and 4th Avenue.

Hard Rock Café is a rock and roll themed restaurant. Each restaurant has it's own music-themed memorabilia, and sells t-shirts specific to the location. Brokaw said Hard Rock wants Alaskans to have a hand in designing the the first Anchorage Hard Rock t-shirts. He said artists can go to the restaurant's Facebook page to find out how to enter the contest.

"Come out and have a stamp on our opening," he said.

Anchorage Downtown Partnership Executive Director Chris Schutte said the partnership had the previous tenants in mind when they first talked to Hard Rock about moving in downtown.

Rumrunners closed amid accusations of assault by the bouncers.This summer, Bear Paw replaced the Rumrunners. Schutte said that had always been a temporary arrangement until the owners found a permanent tenant.

The Hard Rock Café will serve alcohol, but Schutte said he doesn't expect the same problems.

"From (Rumrunner's) business plan and operations plan, we recognized that this is not going to be the same type of establishment, so that those problems that existed when it was a bar will go away," Schutte said.

Brokaw came from Los Angeles for the job managing the restaurant.

"Anchorage is a key city," Brokaw said, "2.2 million people come in and out of Anchorage. Look at it -- it's a beautiful city."