UPDATE: Kaladi Brothers reports that baristas raised $14,277 in their New Year's Day fundraising.
That number represents a 19 percent increase over 2013 donations.
Combined with matching donations from Shell Alaska, the Children's Lunchbox will receive a donation of $28,553.
[ORIGINAL STORY] Almost as long as Kaladi Brothers Coffee has been around, baristas at Anchorage locations have worked for free on New Year's Day, with proceeds from sales directed instead to a local charity.
"We've done this for 20 years," said Dale Tran, chief operating officer of the coffee chain. "We operate with a slimmer crew, but we do have a number of baristas who are happy to join in the effort.
"This year we'll be donating to the Children's Lunchbox."
The charity helps feed thousands of hungry children across Anchorage every year.
"There's a big need out there to feed our children. The Children's Lunchbox provides that service, to feed hungry children, and we're excited about helping them out on New Year's Day," Tran said.
For the second year in a row, Shell Alaska will match donations. Last year, with the help of Shell Alaska, more than $26,000 was donated as a result of New Year's fundraiser.
Stores will be open from 8 a.m. to 4 p.m., except locations at New Sagaya's markets, where coffee will be served from 8 a.m. to 7 p.m.
Channel 2's Blake Essig contributed to this report